Insider Expertise
My career has been defined by high-stakes environments where “good enough" wasn’t an option. Whether it was managing $150M in annual media investments at Google, building the Democratic National Committee’s in-house ads program from scratch to drive over 250% ROI, or scaling growth for brands across agencies, my goal has always been the same: Cut through the noise and get the result.
I started Eight Points Media to give brands and marketing teams a leaner, more agile way to scale paid media. Whether acting as your lead strategist or embedding alongside your existing team, my focus is simple: first-in-class, insider expertise with a direct, personal touch.
I’ve always believed that paid media doesn't work in a vacuum. It takes a deliberate mix of compelling creative, technical precision, and sharp strategic intuition to win. I’m here to help you look past the standard dashboard metrics and focus entirely on the big picture that moves your bottom line.
I’m not just here to manage your campaigns. I’m here to be a partner who makes sure your ads work as hard as you do.
About the name
People have asked me where Eight Points Media comes from. Outside of digital marketing, my biggest passion is Muay Thai, a martial art also known as the “Art of Eight Limbs." What makes it so effective is its total balance. It requires synchronized use of the entire body as you’re allowed to strike with your hands, legs, elbows, and knees. If you only rely on one tool, chances are you will lose.
I built this agency on that exact same philosophy. To win in high-stakes markets, you need a holistic strategy where your data, creative assets, tracking, and audience insights are all striking in perfect sync.
That’s the origin of the name, and it’s exactly how I design campaigns.